Why your brand is not your logo - Free branding guide for SMEs
![](https://i0.wp.com/www.matchstickcreative.co.uk/wp-content/uploads/2020/02/Blog-post-feature-images-3-1-300x150.png?resize=630%2C315&ssl=1)
Why have logos lost some impact? In this blog, we cover why your brand is not your logo, why logos still matter and the importance of brand identity as a whole.
![](https://www.electriqmarketing.com/hs-fs/hubfs/35ArtDirection_Iconography.jpg?width=1920&name=35ArtDirection_Iconography.jpg)
Why Your Business Needs Brand Guidelines
![](https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-build-a-brand.png?v=1703082763)
How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify
![](https://pixelsink.com/wp-content/uploads/2021/02/Social-Good-Connect-Logo-Guidelines.jpg)
What are logo and brand guidelines and why do you need them?
![](https://i.etsystatic.com/37758593/r/il/55b991/4180656842/il_fullxfull.4180656842_dp7f.jpg)
sales stores Logos Your & Brand Them Branding, How Logo for Logo Design, Logo Symbols: Design to Custom, Pick Custom Logo Design, Graphic Designer, Logo, Logo Stamp, Business Logo, Minimal Logo Brand
![](https://images.crowdspring.com/blog/wp-content/uploads/2022/06/29151332/brand-archetypes.png)
Brand Archetypes: What They Are and How They Can Help Your Business Grow - crowdspring Blog
![](https://www.investopedia.com/thmb/6onrNS8miAkk_X17W3WonRgsAHs=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/Marketing-Strategy-20dd671d870c4f1db1c9166de9e44e27.png)
Marketing Strategy: What It Is, How It Works, and How to Create One
![](https://venngage-wordpress.s3.amazonaws.com/uploads/2020/09/Bold-Blue-Restaurant-Brand-Guidelines-Template2.jpg)
70+ Brand Guidelines Templates, Examples & Tips - Venngage
![](https://i.guim.co.uk/img/media/807327990b87974964cf1609c58702dd7db555ec/0_806_4583_2750/master/4583.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=ec5a2146f77d4b6b980f1b6bf0228972)
A guide to branding your small business, Guardian Small Business Network
![](https://images.crowdspring.com/blog/wp-content/uploads/2020/03/27125439/cs-200px.png)
Brand Identity: The Definitive Guide to Building a Strong, Consistent, and Memorable Brand Image in 2024 - crowdspring Blog
![](https://www.adobe.com/creativecloud/business/teams/resources/how-to/media_1f1a1e69b846e2b1e80ffc3ba82d4a8a6f07b0031.png?width=750&format=png&optimize=medium)
Create a brand style guide for your business.
How to Design a Logo [Step-by-Step Guide]