Gymshark's brand strategy: the influencer marketing playbook — Scale Up Collective - Go-to-market for challenger brands

In 2012, 19-year-old Ben Francis founded Gymshark out of his mom’s garage. Now worth an estimated $1 billion, we’ll uncover how the disruptive fitness brand created a whole new market for millennial fitness and built a cult following through social media and influencer marketing. Influencer mark

How Influencer Marketing Made Gymshark a Million Dollar Business

The Power of Influencer Marketing in Product Promotion.

Comprehensive Marketing Strategy of Gymshark - 2024 Update

Gymshark's 3.4 Million TikTok Followers: A Success Story

Black Business Mag Edition 01 - Issue 1 - July 2023 by Justice

Gymshark's brand strategy: the influencer marketing playbook

Gymshark's Marketing Strategy Analysis

Industry Announcements - The California Copyright Conference

Developing a strong digital brand identity based on research