We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs, Superdry
![](https://i.guim.co.uk/img/media/c0d2e350a3d73287024cee14714127719f1acb9d/0_353_5366_3220/master/5366.jpg?width=465&dpr=1&s=none)
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We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs, Superdry
![](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F65450a0e-5422-44d2-a06c-f3482d22897c.jpg?source=next&fit=scale-down&dpr=2&width=340)
Superdry co-founder weighs taking retailer private as shares soar 90%
![](https://d53bpfpeyyyn7.cloudfront.net/Pictures/1024x536/7/8/1/3112781_juliandunkerton_472271.jpg)
Superdry founder Dunkerton courts US investor to take brand private
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SDU NYU — Stay dry with SUPERDRY!
![](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fee7132d7-a270-45b1-bc3e-f610f7bde965.jpg?source=next&fit=scale-down&dpr=2&width=340)
Superdry co-founder weighs taking retailer private as shares soar 90%
![](https://wp.inews.co.uk/wp-content/uploads/2024/01/PRI_179675045.jpg?crop=0px%2C391px%2C2500px%2C927px&resize=968%2C360)
How Superdry went from noughties favourite to the brink as sales collapse
![](https://sd-sana-production.s3.amazonaws.com/COM/wch_dg_gft/1704877442/f6ztqx/static/the-future-1080_1.jpg)
Sustainability Initiatives At Superdry
![](https://cdn.shopify.com/s/files/1/2119/3793/files/HC_in_Tatler-2.jpg?v=1556113816)
HC in Tatler – Holland Cooper ®
![](https://i.guim.co.uk/img/media/62a922566768880e90b5dbeb2ee81d7eb72632f1/0_200_2719_1631/500.jpg?quality=85&auto=format&fit=max&s=df204ade0fea0dbb7e97f3cf501a4140)
Julian Dunkerton: People just love the cut of his cloth, Fashion
![](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/d205/e18b/932c/8197/65ab/e1e6/13c6/bba8/ca88/b3f7/b3f7.jpg)
Superdry extends deadline as go-private talks continue
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SDU NYU — Stay dry with SUPERDRY!
![](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Fsundaytimes%2Fprod%2Fweb%2Fbin%2Fd783e2da-0d5a-11ec-b62f-ba9258f21cbf.jpg?crop=2250%2C1500%2C0%2C0&resize=412)
Superdry's sustainable pilot flies into trouble
![](https://cdn.rt.emap.com/wp-content/uploads/sites/2/2022/10/17152817/Superdry-Battersea-power-store-2022--scaled.jpg)
Superdry founder looks to US investor
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Humanistic Theory In The Next Karate Kid
![](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b9/HK_TPD_%E5%A4%A7%E5%9F%94_Tai_Po_%E5%A4%A7%E5%9F%94%E8%B6%85%E7%B4%9A%E5%9F%8E_Tai_Po_Mega_Mall_zone_A_July_2021_S64_118_Superdry_clothing.jpg/220px-HK_TPD_%E5%A4%A7%E5%9F%94_Tai_Po_%E5%A4%A7%E5%9F%94%E8%B6%85%E7%B4%9A%E5%9F%8E_Tai_Po_Mega_Mall_zone_A_July_2021_S64_118_Superdry_clothing.jpg)
Superdry - Wikipedia