Victoria's Secret to buy online startup Adore Me for $400 million
![](https://image.cnbcfm.com/api/v1/image/107144120-1667318064830-adore.jpg?v=1667318390&w=1920&h=1080)
Victoria's Secret said it has signed a definitive agreement to acquire Adore Me Inc., a lingerie startup known for its array of sizes, for $400 million in cash.
Victoria's Secret said it has signed a definitive agreement to acquire Adore Me Inc., a lingerie startup known for its array of sizes, for $400 million in cash.
![](https://www.planetfashiontv.com/wp-content/uploads/2022/11/Frankies-Bikinis-Halo-Top-in-Aloha.jpg)
Victoria Secret Buys Adore Me, Invests in Frankies Bikinis
![](https://tickernews.co/wp-content/uploads/2023/09/TICKER-NEWS-THUMB-61.jpg)
Victoria's Secret returns with ambitious new marketing strategy
![](https://fortune.com/img-assets/wp-content/uploads/2024/03/EVERGREEN_TECH_SWEAT_LEGGINGS_HERO_0100.jpg?resize=1200,600)
Victoria's Secret hopes changing its racy fashion show can reverse toxic story
![](https://images.foxtv.com/static.fox7austin.com/www.fox7austin.com/content/uploads/2022/11/932/470/GettyImages-1241902453.jpg?ve=1&tl=1)
Victoria's Secret to buy online lingerie startup Adore Me for $400M
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![](https://media.nbcchicago.com/2022/04/107052421-1651077771144-F21_PKBEAUTY.jpg?quality=85&strip=all)
Victoria's Secret revamps brand to be more inclusive – NBC Chicago
![](https://media.voguebusiness.com/photos/63616de3d98674bd52c97143/1:1/w_3271,h_3271,c_limit/Victoria's%20Secret-hi-res.jpg)
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Victoria's Secret overhauls its racy fashion catwalk in the company's latest move to be inclusive – Times News Online
![](https://wwd.com/wp-content/uploads/2022/11/Adore-Me-2.jpg?w=300)
Victoria's Secret Buys Adore Me for $400 Million
Victoria's Secret to Buy Lingerie Brand Adore Me for $400 Million - WSJ
![](https://www.hoothemes.com/wp-content/uploads/2023/06/Jessica-Stam-Super-Model.jpg)
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