Tesco Brand Guarantee ad vetoed by ASA following Sainsbury's complaint

A national press campaign promoting Tesco's price-matching Brand Guarantee scheme has been spiked by the Advertising Standards Authority (ASA) following a complaint from Sainsbury's, who said the ad was "misleading".

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ASA upholds Sainsbury's complaint over Tesco Brand Guarantee ad

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Sainsbury's launches marketing offensive after ASA Tesco decision

Sainsbury's launches marketing offensive after ASA Tesco decision

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