Sainsbury's Tu bra campaign focuses on body positivity

News campagnes : Tu Clothing's new campaign for its bra offer is encouraging women to love their breasts as they are, rather than viewing them through a male-focused filter. (#1064647)

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Tu Lingerie

Free Photo Woman pinches her fat in abdomen with disappointed face

Boux Avenue's 'comfy' £28 bra helping shoppers 'feel so confident' and sells every seven minutes - Essex Live

I'm a 66-year-old grandma but my body in sexy lace lingerie is so bangin' people think it has been Photoshopped

Mulher aperta sua gordura no abdômen com cara de desapontado

PrettyLittleThing's body positivity post is a hit with shoppers - Liverpool Echo

Sainsbury - FashionNetwork.com France

Penny Lancaster promotes her new fitness workout video, Ultimate Body Workout, at Sainsbury's headquarters in London. ©Doug Peters/allactiondigital.com Stock Photo - Alamy

Branded Black Plunge Push Up Bra – Playful Promises USA

Shyaway's Campaign for Body Positivity and Self

I picked up the viral Sainsbury's pjs in 3 colours as they were so amazing, they only cost £20 & are perfect for midsize