Top cat: how 'Hello Kitty' conquered the world, The Independent

When, in 1974, employees at the Japanese design company Sanrio created Hello Kitty, the small, rounded cartoon cat with a red bow between her ears and no mouth, they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro
When, in 1974, employees at the Japanese design company Sanrio created Hello Kitty, the small, rounded cartoon cat with a red bow between her ears and no mouth, they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro's $1bn (£500m) annual turnover and her face adorns 50,000 products, sold in more than 60 countries.

Are you familiar with the Hello Kitty anime? - Quora

Is Hello Kitty's popularity in Japan really waning? Why is she no longer in the top 5 of CharaBank? Is she still one of the most popular characters in Japan? - Quora

Hello Kitty - Wikiwand

Hello Kitty® Halloween Costumes Collectible Vinyl Mini Figures - Limited Edition Series, hello kitty

Top cat: how 'Hello Kitty' conquered the world, The Independent

How Did Hello Kitty Become One of the Biggest Media Franchises of All Time?

PDF) Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty

Top cat: how 'Hello Kitty' conquered the world, The Independent, hello kitty

Case Study Hello Kitty.docx - CASE STUDY 11.1 Hello Kitty: can the cartoon cat survive the buzz across the world? Source: Sanrio License GmbH. When in