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Strategic Marketing - Chevrolet Spark - 'The Spark That Didn't Light
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TIL the “real people” in the Chevy commercials were approached by a nondescript agency and promised $200 if they participated in a paid marketing research event. They then went to a convention
Strategic Marketing - Chevrolet Spark - 'The Spark That Didn't Light
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University of Missouri–St. Louis Archives - Page 105 of 209 - UMSL Daily
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Strategic Marketing - Chevrolet Spark - 'The Spark That Didn't Light