Hanes undies gets a colorful redesign to win over Gen Z

Hanes is known for its classic whites. Can its colorful new Hanes Originals line sell the brand to a new generation? For more than a century, Hanes has supplied Americans with reliable—albeit, slightly boring—underwear. But as Gen Z starts to buy their own bralettes and briefs in the aisles of Target and Walmart, Hanes is […]

Hanes new Hanes Originals line of underwear is designed for Gen Z

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