The big idea behind Adidas' controversial 'breast mural' - Inside Retail Australia
![](https://insideretail.com.au/wp-content/uploads/2022/02/adidas-sports-bra-2-edit.jpg)
To mark the launch of its most diverse collection of sports bras yet, Adidas has revealed — in every sense of the word — a new ad that is guaranteed to get everyone talking.
![](https://imageresizer.static9.net.au/3SP2hzFPE51cFSFuTqqm2vgDmSk=/600x338/smart/https%3A%2F%2Fvms-network-images-prod.s3-ap-southeast-2.amazonaws.com%2F2021%2F03%2F350832%2FEXPLAINER-SEQUENCE.00_00_25_20.Still147.jpg)
Adidas' new body positive sports bra ad divides internet with its feature of bare breasts - 9Honey
Adidas Shares Image of 25 Women's Bare Breasts to Promote New Sports Bra: 'Support Is Everything
![](https://dmexco-lightsails-media.s3.eu-central-1.amazonaws.com/wp-content/uploads/2022/03/09104040/diversitaet-2-1.jpg)
Diversity: Adidas advertises with bare breasts
![](https://static01.nyt.com/images/2015/09/13/fashion/0913-IFW-WTF-WILEY/0913-IFW-WTF-WILEY-jumbo.jpg)
What They're Wearing: Kehinde Wiley
The big idea behind Adidas' controversial 'breast mural' - Inside Retail Asia
![](https://marketingweek.imgix.net/content/uploads/2022/05/10141007/adidas.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=736&h=429)
Controversial Adidas ads banned for 'explicit nudity
![](https://static01.nyt.com/images/2015/09/10/fashion/10MAXWELL1/10MAXWELL1-jumbo.jpg)
From Lady Gaga's Meat Dress to New York Fashion Week
![](https://image.isu.pub/190111162107-24a798fdf54a3cb4e6fbe896dff7d653/jpg/page_1_thumb_large.jpg)
Express Yourself - The Eagle Eye - Volume 4, Number 2 - December 2018 by Eagle Eye News - Issuu
![](https://insideretail.com.au/wp-content/uploads/2022/02/man-on-mobile-phone-530x294.jpg)
IR Pro articles- Page 105 of 345 - Inside Retail Australia
![](https://insideretail.com.au/wp-content/uploads/2022/02/Prezzee2-530x294.jpg)
Sectors articles- Page 148 of 493 - Inside Retail Australia
![](https://image.isu.pub/220701134957-758e67e94c8deea11c3724cc84ceb3fc/jpg/page_1.jpg)
PARK Magazine The Summer Issue 2022 by PARK - Issuu
![](https://image.isu.pub/231124180408-caaa1e4e48f83684adc763d4db4c87c7/jpg/page_1.jpg)
The Daily Advance What 2 Watch Entertainment Guide / Nov24-Nov30 by APG Eastern NC - Issuu
![](https://nypost.com/wp-content/uploads/sites/2/2022/02/adidas-bra-advertisement-99.jpg?quality=75&strip=all)
Adidas ad celebrates 'breasts in all shapes and sizes