Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value
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Why do companies care so much about brand safety? - Quora
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In the world of dupes, fake became fabulous - The Washington Post
Jacqueline Babb on LinkedIn: Brand knockoffs—how TikTok dupe culture can actually benefit brand value
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Gen Z shoppers send #dupe trend viral — saving money is the new cool
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The market for dupes is booming - Marketplace
Jacqueline Babb on LinkedIn: Brand knockoffs—how TikTok dupe
Dupe or Don't?: a growing culture amongst consumers
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Best Beauty Dupes for TikTok's Hottest Trends
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Brand knockoffs: TikTok dupe culture can benefit without
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