Abacadabra: Aerodynamic engineer designs 'lighter than air' bra

The £6 Abacadabra promises to boost your bust by two cup sizes - nothing new there. However, it also claims to be more comfortable than the other push-up bras available.

Sweeping Promises and the magnetic lo-fi post punkery of You Shatter - AMERICAN PANCAKE

Why we're engineering a better bra, and how we're doing it, by Mona Zhang

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Abacadabra: Aerodynamic engineer designs 'lighter than air' bra for Asda

Abryanz Abracadabra Bra and Pant - Abryanz Collection

Abryanz Abracadabra Bra and Pant - Abryanz Collection

Lululemon Like a Cloud Longline Bra *Light Support, B/C Cup - Kohlrabi Green - lulu fanatics

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The Oldie issue 421 January 2023 by The Oldie - Issuu

The effect of bra design on wearing appearance