ThirdLove brings digital bra-fitting to physical retail with its

quot;Nobody wants to go bra shopping," Heidi Zak, co-founder and co-CEO of online lingerie seller ThirdLove told Business Insider in September 2018. "I started the company so a woman wouldn't have to go to the store." What is most challenging for customers about the bra-fitting experience?

ThirdLove appears to be coming to Chicago's Southport Corridor – Southport Corridor News and Events – Chicago, Illinois

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Bra sizing is wildly confusing. Her company seeks to change that