Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

Welcome To the Great Un-Cursiving of Logos Dieline - Design, Branding & Packaging Inspiration

Breakthrough Branding_ How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand ( PDFDrive ) (1) - Flipbook by Boat

Eddie Bauer unveils new logo and brand, Mike Hofman posted on the topic

Because cursive handwriting is no longer being taught in many schools in America, these (and many other) logos may soon need a redesign (x-post from r/LogoDesign) : r/typography

Marketing 2.0: Branding

Brands rethink cursive logos

Apparently Eddie Bauer changed its logo because Gen Z doesn't read cursive. I wonder what brand logo is next to follow this trend.

Eddie Bauer changed their logo because Gen Z does not read cursive

Eddie Bauer's new logo - Marketing 2.0

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

Marketing 2.0: Branding