Tesco needs to douse horse meat story to escape brand hit
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Tesco will be able to ride out this horse meat crisis, just as long as its an isolated incident and the retailer is able to communicate its response quickly, according to marketing experts.. From Campaign US
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Tesco print ads apologise for horsemeat in burgers
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Iceland 'no horsemeat' ad banned
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Iceland 'no horsemeat' ad banned
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/48577359-978A-8FE0-08E89D9987BF9A91.gif)
Tesco needs to douse horse meat story to escape brand hit
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/C89EB6BC-9812-07D3-8C52EE9E5DC5AB99.jpg)
Tesco boss defends investment in Harris+Hoole brand
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Tesco reports biggest growth in Christmas sales for three years
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Iceland 'no horsemeat' ad banned
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/47DBE208-C6F1-5927-2975809042AF42B4.jpg)
Tesco needs to douse horse meat story to escape brand hit
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/1F23B686-EC28-30E3-9180DCB55C101F97.jpg)
Tesco needs to douse horse meat story to escape brand hit