Nykaa Fashion expands into athleisure category with Nykd All Day
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Nykd by Nykaa, which is Nykaa Fashion’s lingerie and sleepwear brand, has announced the launch of a sub-brand called Nykd All Day offering athleisure, leisure and activewear for women. This expansion will help the multi-brand fashion e-commerce platform to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire as per the dictates of the hybrid work model of today.
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Nykd By Nykaa launches Nykd All Day
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Nykaa - Wikipedia
Vaishnavi Gupta author - Indian Retailer
![](https://www.adgully.com/img/400x300/202311/untitled-design-2023-11-21t091408-977.png.jpg)
Nykd By Nykaa launches Nykd All Day
![](https://nykdbynykaa.com/cdn/shop/products/NYAT249-SURFTHEWEB-02.jpg?v=1680257482&width=533)
ATHLEISURE – Nykd by Nykaa
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Fashion Archives - Page 33 of 112 - India Retailing
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Nykaa Fashion Expands into Athleisure Category with Nykd All Day - Indian Retailer
![](https://mediabrief.com/wp-content/uploads/2022/04/Image-Nykaa-Fashion-acquires-Kica-mediabrief.png)
Nykaa Fashion expands activewear portfolio by acquiring Kica - MediaBrief
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ATHLEISURE – Nykd by Nykaa
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Catch-up with the latest styles from Nykd by Nykaa at INTIMASIA 5.0
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Inside Fashion Vol. 23 No. 2 by InsideFashion - Issuu
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THE ALL NEW NYKD ALL DAY ATHLEISURE LINE JUST DROPPED ON NYKAA FASHION
![](https://www.indiaretailing.com/wp-content/uploads/2023/11/Venus-e1699593661241-534x462.jpg)
Fashion Archives - Page 33 of 112 - India Retailing
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Nykaa Fashion's strong growth mirrors the rise of online fashion in India - BusinessToday
Does Nykaa Fashion expand into athleisure and activewear for women? - Quora