Jockey tries for more adaptive bra sizing system

lt;b>T</b>hey are the measurements that many American women (and not a few American men) know so well: 32A, 34B, 36C.

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The Bra Sizing System as You Know It Is Getting a Makeover. Come Learn Your New Size!

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Jockey Bra Sizes Get Overhaul With Patented Volumetric Fit System

Jockey International bids to end the ill-fitting bra by introducing a completely new sizing system that gets rid of traditional A, B, C cup sizes