Adidas sells Reebok for up to €2.1bn to Authentic Brands
$ 11.50
In stock
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Deal draws line under ill-fated acquisition of US brand by German sportswear group
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reebok sold
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German sportswear company Adidas sells Reebok to ABG for €2.1 bn
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reebok sale adidas, SAVE 13%
![](https://marketingweek.imgix.net/content/uploads/2021/08/16152100/Reebok.png)
How much is the Reebok brand worth after being offloaded by Adidas?
![](https://www.telegraph.co.uk/content/dam/business/2021/02/16/TELEMMGLPICT000251179820_trans_NvBQzQNjv4BqkXbkQY4xF11YSbIjVXCcouyEA__MmDc0hQxjdbkS2u8.jpeg?impolicy=logo-overlay)
Adidas finally sells Reebok for £1.8bn
![](https://d1f00kj7ad54bu.cloudfront.net/Pictures/1024x536/7/0/2/9702_reebok_957424_crop.jpeg)
Adidas sells Reebok to ABG for up to €2.1bn, Article
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Adidas sells Reebok for up to €2.1bn to Authentic Brands
Business on a sticky wicket
![](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fwww.ft.com%2F__origami%2Fservice%2Fimage%2Fv2%2Fimages%2Fraw%2Fhttps%253A%252F%252Fd1e00ek4ebabms.cloudfront.net%252Fproduction%252F1050dad1-942a-47d0-868e-e2dc85c06dad.jpg%3Fsource%3Dnext-article%26fit%3Dscale-down%26quality%3Dhighest%26width%3D700%26dpr%3D1?source=next-opengraph&fit=scale-down&width=900&overlay=https://www.ft.com/__assets/creatives/x/ft-overlay.png&overlay_height=0.15&overlay_y=30&overlay_gravity=south_east)
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