ToughCutie: Socks that Support Women from the Ground Up – Garage Grown Gear
![](https://cdn.shopify.com/s/files/1/0537/1177/files/ToughCutie_Best_Merino_Hiking_Socks_for_Women_2.jpg?v=1683576049)
ToughCutie Founder and CEO Brittany Coleman started her sock company as a way to support women as they walk through life, as adventurers, entrepreneurs, caregivers, and everything in between. Before ToughCutie launched in 2022, Brittany worked as a business analyst in the apparel and hosiery industry. While successful in this role, the bias that permeated the industry soured the job for her. “There was sexism in the approach of developing products for women,” Brittany explained. “As well as in the thought process of women as consumers.” The industry considers women to be “the girlfriend of the real outdoorsmen,” Brittany said, marked by the ubiquitous “shrink it and pink it” ideology. Because women drive the majority of consumer purchasing decisions, Brittany felt there was so much potential for designers to instead see an opportunity to serve women. “You’re not going
ToughCutie Founder and CEO Brittany Coleman started her sock company as a way to support women as they walk through life, as adventurers, entrepreneurs, caregivers
ToughCutie
![](https://www.garagegrowngear.com/cdn/shop/products/Untitleddesign-2022-02-15T191404.444_600x.png?v=1644974184)
Socks & Booties – Garage Grown Gear
![](https://images.squarespace-cdn.com/content/v1/5b4544e485ede17941bc95fc/09a49c95-c024-4744-8d87-13da35e7d0a1/darn-tough-hiker-micro-crew-cushion.jpg)
7 Best Hiking Socks of 2024 (Tested & Reviewed)
![](https://www.toughcutie.com/cdn/shop/files/Horizon.jpg?v=1699476043&width=1500)
ToughCutie - Premium Socks Made in the USA by Women for Women
ToughCutie
![](https://cdn.thewirecutter.com/wp-content/uploads/2017/10/hiking-socks-2x1-fullres03902.jpg?auto=webp&quality=75&crop=1.91:1&width=1200)
The Best Hiking Socks of 2024
![](https://www.toughcutie.com/cdn/shop/files/ToughCutieProtectMotherNatureTShirtFront.jpg?v=1701973644&width=533)
ToughCutie - Premium Socks Made in the USA by Women for Women
![](https://www.toughcutie.com/cdn/shop/files/ToughCutie_SmithRock-36.jpg?v=1700080805&width=1445)
Eve The Original Ladies Light Weight Hiker Crew – ToughCutie
![](https://cdn.shopify.com/s/files/1/0537/1177/files/Thru-hiking_PCT_early_start_date_GGG_Garage_Grown_Gear_FEATURE.jpg?v=1667933678)
Milking the PCT: The Case for Stretching Your Time on Trail – Garage Grown Gear
![](http://darntough.com/cdn/shop/products/fvwko9wqyxammxw5rxzd.png?v=1694624396)
Women's Coolmax® Overlook Micro Crew Midweight Hiking Sock – Darn Tough
![](https://darntough.com/cdn/shop/products/1971_Blue_Cranberry_1080x.png?v=1694635647)
Women's Treeline Micro Crew Hiker 2-Pack – Darn Tough
![](http://www.garagegrowngear.com/cdn/shop/products/Untitleddesign-2022-06-28T164907.638_1024x.png?v=1656453050)
Socks & Booties – Garage Grown Gear
Hey Ya Sequin Cowboy Hat White, 47% OFF