Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online

‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.

Railway Engineers leaving Whanganui, 1914

Experience the ultimate in comfort with Jockey's classic Y-front briefs. Made from 100% cotton, they offer natural breathability to keep you cool and

Jockey Y-Front Brief, 2-Pack, Navy & Blue

Whenuakite memorials NZHistory, New Zealand history online

WIN: a copy of A History of New Zealand in 100 Objects book

Jockey Man Slim Guy Y Front Brief

FAMILIES AT WAR - Wanaka Genealogy Group

Jockey Y-fronts hit New Zealand shops

Fernside Memorial Hall NZHistory, New Zealand history online

Alexandra Barracks & Drill Hall NZHistory, New Zealand history