Victoria's Secret halts woke branding, returning to roots as sales dip
![](https://smartcdn.gprod.postmedia.digital/torontosun/wp-content/uploads/2023/10/Victorias-Secret-Fashion-Show-files-OCt18-scaled-e1697660107966.jpg?quality=100&strip=all)
The U.S. lingerie chain said that it will focus on expanding its swim, sport and apparel offerings after a drop in sales the last two years.
![](https://ichef.bbci.co.uk/images/ic/480xn/p0ggqq24.jpg.webp)
The return of a divisive lingerie brand
The Dilemma of “Woke” Rebranding: How Victoria's Secret Lost Its
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Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke
![](https://smartcdn.gprod.postmedia.digital/torontosun/wp-content/uploads/2023/10/paige_spiranac_smile-e1698424524253.jpg?quality=90&strip=all&w=232&sig=LgTq4Y5bRErzreWVM_iEFA)
Victoria's Secret halts woke branding, returning to roots as sales
![](https://d.newsweek.com/en/full/727195/victorias-secret.jpg?w=1280&h=720&q=88&f=5391bb25d1a0046d3d9de66f7711dba7)
Victoria's Secret Is Getting Slammed
![](https://i.ytimg.com/vi/ft8FV5ba4xk/maxresdefault.jpg)
Woke Victoria's Secret sees sales drop, layoffs
![](https://www.boredpanda.com/blog/wp-content/uploads/2023/10/pfbid0HPNGBWVoYZ4KmEMuptqFqfBMjkw2eSD65ViwPWvFjW3NoTTUo7Xbsh145DmhZHHFlcomment_id296353770016795__cft__0AZVWeKAzLkzXdEeyeaFh85mivI4ePpjL-Hze4BX_j0lhIyJZhfmROYka9wRnVFR4CKsXcP17qZFTxpf-XNAiJGFVh-UO1FPOq5tBmnoRbGtJOG-tF6XunXd9A-rjJUXbcH8x2RWWK9xt8kKj0hiuow0O__tn__R-R-png__700.jpg)
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke
![](https://i.dailymail.co.uk/1s/2023/09/26/00/75829835-0-image-m-19_1695683766975.jpg)
Go woke, go broke! Victoria's Secret ditched its catwalk shows
![](https://dw-wp-production.imgix.net/2023/03/Victorias-Secret-scaled.jpg)
Victoria's Secret Head Says Brand's Going Back To 'Sexiness' After