New Peloton brand identity reflects community of real people
![](https://theclipout.com/wp-content/uploads/2023/05/Relaunch-Branding-Story-May-2023.png)
With the addition of rental and certified refurbished equipment programs, the Peloton cost barrier has dropped dramatically.
![](http://www.bnnbloomberg.ca/polopoly_fs/1.1915962!/fileimage/httpImage/image.jpg_gen/derivatives/landscape_620/a-peloton-store-in-walnut-creek-california-u-s-on-monday-feb-7-2022-peloton-interactive-inc-is-scheduled-to-release-earnings-figures-on-february-8.jpg)
Peloton Gives Upbeat Forecast But Dish Settlement Pressures Cash
![](https://cdn.vox-cdn.com/thumbor/r0KL0sc7G7u0XIoiMbflclKCFDo=/0x0:2040x1360/2400x1356/filters:focal(760x1291:761x1292)/cdn1.vox-cdn.com/uploads/chorus_asset/file/8400097/akrales_170407_1569_0741.jpg)
My two-month ride with Peloton, the cultish, internet-connected
![](https://imageio.forbes.com/specials-images/imageserve/5f7b7f04faa9896195f572d8/0x0.jpg?format=jpg&height=600&width=1200&fit=bounds)
New Peloton Campaign Features Real Riders For The First Time
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ixKCR3U6VKIs/v1/1200x797.jpg)
Peloton (PTON) Stock Gains as Coronavirus Lockdown Boosts Results
Julia Matthews on LinkedIn: Manager, ESG
![](https://assets-global.website-files.com/630d4d1c4a462569dd189855/64fb7a45f6b4bce05c405979_1%20(1).webp)
Peloton's Rebranding and How It's Shaping a Fitness Revolution
![](https://media.sproutsocial.com/uploads/2022/12/How-to-create-a-meet-the-team-social-post-series.jpg)
How to Create 'Meet the Team' Social Media Posts
![](https://brandthechange.com/wp-content/uploads/2023/12/202312-trivago-brand-refresh-1024x536.png)
Peloton Opens Its Doors to Everyone With Free App and New Look
Turmoil at Peloton makes it opportunistic target for Nike and
![](https://imgcdn.pelobuddy.com/wp-content/uploads/2022/03/PauseReflect.jpg?strip=all&lossy=1&w=2560&ssl=1)
No live Peloton Classes from March 20 - 22, 2022 as studios closed
![](https://brandthechange.com/wp-content/uploads/2023/05/peloton.jpg)
Peloton Opens Its Doors to Everyone With Free App and New Look
![](https://thedrum-media.imgix.net//thedrum-prod/s3/news/tmp/637022/pelotonnew.png?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
Peloton's rebrand and new offerings 'a smart shift' after years of
![](https://www.pymnts.com/wp-content/uploads/2022/09/Peloton.jpg)
Peloton Unveils Membership Tiers in 'Anyone Anywhere' Rebrand
![](https://powertofly.com/up/media-library/image.png?id=23455900&width=400&height=209)
From IC to VP in Four Years - PowerToFly
Product I Love: Peloton