Maidenform practically invented the bra. The tradition continues with reliably great fit combined with a youthful persona.
28 likes, 0 comments - herroom on February 13, 2023: "Maidenform practically invented the bra. The tradition continues with reliably great fit combined with a youthful persona."
![](https://hips.hearstapps.com/hmg-prod/images/best-zipper-sports-bra-4430892-648359a5db8b9.jpg?crop=0.501xw:1.00xh;0.220xw,0&resize=640:*)
14 Best Zip-Front Sports Bras of 2024 for All Shapes, Per Reviews
![](https://cdn.theatlantic.com/thumbor/5o2qvELNz7VgK4iP1oSRkspISmE=/0x570:2320x1875/720x405/media/img/mt/2014/11/US1115674_1/original.png)
The First Bra Was Made of Handkerchiefs - The Atlantic
![](https://m.media-amazon.com/images/I/41cgtvzrk2L._SL500_.jpg)
14 Best Bras of 2024, Tested and Reviewed
![](https://cdn.thewirecutter.com/wp-content/media/2021/03/bras-2048px-thumbnail.jpg?auto=webp&quality=75&crop=1.91:1&width=1200)
The 7 Best, Most Comfortable Bras of 2024
![](https://www.maidenform.com/images/catalog/catalog/product/H/N/HNS_DM7543/HNS_DM7543_DenimJacketBlue_Front.jpg?width=330&quality=100&bg-color=255,255,255)
Women's Bras – Comfortable Underwire, T-shirt Bras, Push-Up Bras
![](https://m.media-amazon.com/images/I/81PwOSMGTEL._AC_SL1500_.jpg)
Maidenform Women's Comfort Devotion Underwire, Convertible T-Shirt Bra (Retired Colors), Chestnut, 34B at Women's Clothing store
![](https://i5.walmartimages.com/asr/c123c9e2-6927-4cd5-bcca-2006c4c22496.5f2ff790c34b8baa47c7f8d909c4530b.jpeg)
Women's Maidenform 9402 Comfort Devotion Demi Bra (White w Stone 34B)
![](https://0.academia-photos.com/attachment_thumbnails/48787565/mini_magick20180819-28315-ws83kn.png?1534736190)
PDF) Ida Rosenthal and her Maidenformidable Empire: Booming
![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/38/Soutien_des_seine_par_une_brassiere.jpg/180px-Soutien_des_seine_par_une_brassiere.jpg)
History of bras - Wikipedia
![](https://thesocietypages.org/feminist/files/2016/03/maiden.jpg)
Feminist Reflections Archive
![](https://www.maidenform.com/media_17f862fac93f7f874d43d3b2c128434258206706d.jpeg?width=750&format=jpeg&optimize=medium)
Women's Bras – Comfortable Underwire, T-shirt Bras, Push-Up Bras
![](https://imageio.forbes.com/specials-images/imageserve/6431a0198c3174b3bc6ba1b0/Bree-McKeen-of-Evelyn---Bobbie/960x0.jpg?height=1066&width=711&fit=bounds)
Inspired By Lifelong Bra Pain, She Founded A Company That Makes
![](https://hips.hearstapps.com/hmg-prod/images/screen-shot-2023-05-09-at-3-54-11-pm-645aa4e77b91f.png?crop=1.00xw:0.690xh;0,0.235xh&resize=640:*)
14 Best T-Shirt Bras for Comfort in 2024
![](https://i.natgeofe.com/n/7d6772b3-19d0-440b-9516-cd587da5b4ee/modern-beauty-modest-fashion-week-makeup_3x2.jpg)
The idea of beauty is always shifting. Today, it's more inclusive than ever.