Parade is the Gen Z brand changing the underwear game

Parade underwear is unlike other underwear brand. It's sustainable, size-inclusive and accessible. Plus, it's woman-owned.

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Parade is the Gen Z brand changing the underwear game

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Parade Underwear & Bralettes

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Parade Days of the Week Underwear Collection

How Gen-Z-Founded Brands Are Changing the Intimates Industry

Underwear brand Parade expertly encapsulates Gen-Z's values

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Parade Days of the Week Underwear Collection

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parade already changed the underwear game. Now, they're changing