As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance

The brand whose roots are in sweat-wicking shirts for jocks needs to attract a less sporty crowd.

In the age of athleisure, Under Armour is doubling down on performance

Under Armour's Sports Brand Journey: From Start to Success

Women's Still in Focus During Under Armour Restructuring

How Under Armour Lost Its Edge - The New York Times

Nike still in the lead, but losing ground to Adidas, Under Armour

UNDER ARMOUR: A Business Case Study, by Ricky Camilo

Pruess to Exit Under Armour, Coppens' Spring Line to Be His Last

A STORE FOR ALL ATHLETES

Fashion Ecommerce Trends + Stats 2024

Weak North American Sales Lead Under Armour to Cut Sales Forecast