Dimensions of brand knowledge (Keller, 1993, 7).

ISTQB Certification: How to Pass a Test – UTOR

Measuring Brand Equity

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Risk in Digital Assets

Brand Equity SpringerLink

SNs types and application domains tree.

A corporate responsibility landscape (McElhaney, 2008, 230).

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Frontiers Brand Knowledge and Organizational Loyalty as Antecedents of Employee-Based Brand Equity: Mediating Role of Organizational Culture

Keller's Brand Equity Model, detailing Experience Attitudes and behaviorial dimensions, and setting the…