Bonds dancing in undies ad like “soft core porn” for some TV viewers - SmartCompany
Bonds has attracted the attention of its customers with its latest advertising campaign, but not all of them are happy with the way the iconic retailer promotes its undies.
![](https://www.smartcompany.com.au/wp-content/uploads/2015/02/kitten%20in%20basket%20uber-600.jpg?fit=600%2C450)
Marketing Archives - Page 190 of 413 - SmartCompany
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Marketing Archives - Page 190 of 413 - SmartCompany
Bonds dancing in undies ad like “soft core porn” for some TV viewers - SmartCompany
![](https://archive.ph/i8NfE/5bc29f42abbfd3c8bd65fc456f6a923a89eb5f3d.jpg)
Atlus can do better than this creepy, porn-lite dungeon crawler
![](https://www.smartcompany.com.au/wp-content/uploads/2015/01/l_cloud-computing-445.jpg?resize=412%2C200)
Journalist
Bonds dancing in undies ad like “soft core porn” for some TV viewers - SmartCompany
![](https://archive.ph/i8NfE/1ad431044f4b0b80009543788bf3ebdffb011ad5.jpg)
Atlus can do better than this creepy, porn-lite dungeon crawler
![](https://archive.ph/i8NfE/858be959453b2cf390d2e0f6e27dbc72066c68e9.jpg)
Atlus can do better than this creepy, porn-lite dungeon crawler
![](https://www.smartcompany.com.au/wp-content/uploads/2015/01/rihanna-600.jpg?resize=412%2C200)
Journalist
![](https://www.smartcompany.com.au/wp-content/uploads/2015/01/georgeclooney-600.jpg?resize=412%2C200)
Journalist
![](https://archive.ph/i8NfE/8b5250c71ba7a65f13fd9d835b19a0a4c4dc95b8.jpg)
Atlus can do better than this creepy, porn-lite dungeon crawler