Peloton x lululemon partnership. Is it a good move? [Part 1]
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Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…
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WEDNESDAY WHISPERS: Why Substack?, by dr behice ece ilhan
![](https://miro.medium.com/v2/resize:fit:1400/1*H3bvMl_AwSmdQLA3gE2CFg.jpeg)
STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan
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dr behice ece ilhan – Medium
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WILL NIKE BE CANCELED?. This week, the heretic Brooklyn agency…, by dr behice ece ilhan
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c39df9a-11c0-4531-898b-ceb93b1d65ad_1215x1718.jpeg)
Future of Power: Bit Nations & Brand Governments
![](https://miro.medium.com/v2/resize:fit:1400/0*wrQGc9-kwoQ4cin4.png)
Taylor Swift Effect or End of Branding? [Part 2], by dr behice ece ilhan
![](https://miro.medium.com/v2/resize:fit:1400/0*fVXuyKwKMmg_H7Ef.jpeg)
WEDNESDAY WHISPERS: Why Substack?, by dr behice ece ilhan
![](https://miro.medium.com/v2/resize:fit:1200/0*g2xueCQgDfFOTcYZ.png)
Taylor Swift Effect or End of Branding? [Part 1], by dr behice ece ilhan
![](https://miro.medium.com/v2/resize:fit:1400/1*yVfXwysxL3ju_psFsgsNXg.png)
Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan
![](https://miro.medium.com/v2/resize:fit:800/1*YKxlN1NLPnHznIM4iDHQkg.jpeg)
How Under Armour lost its cool: A cultural branding perspective, by dr behice ece ilhan
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Metal Fatigue? Or a Tired Brand?. (Metal yorgunluğu mu? Marka yorgunluğu…, by dr behice ece ilhan
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Future of Power: Bit Nations & Brand Governments
![](https://miro.medium.com/v2/resize:fill:224:224/1*AAk-vtD0iD0IISU0gk3bBA.jpeg)
dr behice ece ilhan – Medium
WILL NIKE BE CANCELED?. This week, the heretic Brooklyn agency…, by dr behice ece ilhan
![](https://miro.medium.com/v2/resize:fit:1400/0*0QaHQEhzPwEMHzIF.jpeg)
FUTURE OF … MOBILITY [Episode 1]. Reimagining the car & its evolving…, by dr behice ece ilhan