Peloton x lululemon partnership. Is it a good move? [Part 1]

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

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Taylor Swift Effect or End of Branding? [Part 1], by dr behice ece ilhan

Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan

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