Exclusive: Nike fires majority of FuelBand team, will stop making
![](https://www.cnet.com/a/img/resize/8b41cbda9c49f81fe6fc00e105e72e79c1aafab1/hub/2013/11/07/bf8783ae-84ca-11e3-beb9-14feb5ca9861/Nike_Fuelband_SE_35829199_02.jpg?auto=webp&fit=crop&height=675&width=1200)
The sportswear company has decided that only software has a future in Nike’s technology vision. That means cutting the FuelBand, including a slimmer version planned for the fall.
![](http://9to5mac.com/wp-content/uploads/sites/6/2014/04/screenshot-2014-04-19-06-47-08.jpg)
FuelBand and other hardware discontinued, development team fired
Nike to lay off 2% of global workforce, CEO tells employees
![](https://i.guim.co.uk/img/media/79adb790d149248826c27ae94deb2b19d805bc05/0_126_6193_3715/master/6193.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=c9d15598487c25de82dc520b52bc9f6a)
Nike to axe hundreds of jobs in bid to save $2bn amid sales slump
![](https://wearable-technology.weebly.com/uploads/3/1/1/5/31151795/4424820_orig.png)
Think Like an Investor!
![](https://www.digitaltrends.com/wp-content/uploads/2013/10/FuelBand-SE-Colors.jpg)
Report: Nike kills off the FuelBand, fires most of the hardware
![](https://techcrunch.com/wp-content/uploads/2014/04/secretzzz.png)
Nike Is Said To Be Killing Off The FuelBand
![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/20/Nike_FuelBand.jpg/800px-Nike_FuelBand.jpg)
Nike+ FuelBand - Wikipedia
![](https://img.businessoffashion.com/resizer/DuvuiGP7bS4AVBUm3NKnQYM7rCk=/274x0/filters:format(jpg):quality(70)/s3.amazonaws.com/arc-authors/businessoffashion/12330caf-dabd-42bb-9d10-8dc7916b256f.jpg)
img./resizer/DuvuiGP7bS4AVBUm
![](https://techcrunch.com/wp-content/uploads/2014/04/screen-shot-2014-04-18-at-6-29-21-pm.png?w=730&crop=1)
Nike Is Said To Be Killing Off The FuelBand
6 of the Worst Product Launch Failures (And What You Need to Learn
![](https://fortune.com/img-assets/wp-content/uploads/2024/02/GettyImages-1258511119-e1708117344252.jpg)
Nike lays off more than 1,500 people as CEO says 'I ultimately hold
![](https://miro.medium.com/v2/resize:fit:1400/1*BRSv31GdPkT8xc_TufpBwg.jpeg)
Nike Fuelband Review Digital Trends, 46% OFF
![](https://fortune.com/img-assets/wp-content/uploads/2024/03/GettyImages-1428572318-e1711549424910.jpg?resize=1200,600)
Nike lays off more than 1,500 people as CEO says 'I ultimately