Farfetch is making a case for luxury virtual try-on - Glossy
![](https://www.glossy.co/wp-content/uploads/sites/4/2023/04/image_2023-03-16_18-48-01.png)
Global online fashion marketplace Farfetch recently tested how a virtual try-on offering would improve conversion and engagement. It found that, compared to going to a store to try on a product, luxury customers would rather use virtual try-on when they're early in the path to purchase. In addition, they'd rather engage with virtual try-on offered through a QR code on a store window than enter the store.
![](https://static.tildacdn.net/tild3633-3039-4538-b032-656264326538/2_1.png)
Virtual Try-On Technology for the Luxury Industry: How It Works
![](https://img.businessoffashion.com/resizer/3he2v9ShtoB4rImxuwhPLNfiRbU=/1440x1080/filters:format(jpg):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/O32O3GK3WRFCDCGH4VFCN5WC7Y.jpg)
Farfetch: What Went Wrong?
![](https://imageio.forbes.com/specials-images/imageserve/60a53427c26131a1df84b6ef/0x0.jpg?format=jpg&crop=1751,985,x85,y44,safe&height=600&width=1200&fit=bounds)
Virtual Try-On Is More Than A Pandemic Trend And These Brands Are
![](https://static.tildacdn.net/tild3736-3731-4534-a463-373961643564/tg_image_3115394144.jpeg)
Virtual Try-On Technology for the Luxury Industry: How It Works
![](https://assets.isu.pub/document-structure/221031201713-163c30a0f6f72f66bf9eb10bcb78ab9d/v1/dbf49aefeb5b8a1a842c013745c09fbe.jpeg)
The Influence of Virtual Try-On Technology on Luxury Consumer
Does Virtual Try-On Technology Actually Work for Fashion?
![](https://d17mj1ha1c2g57.cloudfront.net/v1/UoY8whRq8_oUGKyeEBYg_RFetQw/1280x/80/shotsmag/production/clips/edeec3c3-d701-43ca-8e77-133ed35fd569/snap-news-voguebus-snapchat-may-21-story-inline-2.webp?v=1&quality=70&format=jpeg)
Seizing the opportunity in virtual fashion
Carol Hilsum on LinkedIn: Farfetch is making a case for luxury
![](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/DYYELH3ERBBMHNLCX6UVGUJHME.jpg)
Inside Farfetch's Store of the Future
![](https://jingdaily.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Ff8lauh0h%2Fproduction%2Fc21b5c28500231682c34ecf7e7b20dd3c1ce6455-652x367.png%3Fq%3D95%26fit%3Dmax%26auto%3Dformat&w=3840&q=95)
Opinion: Why are we still afraid of digital fashion?
![](https://i1.rgstatic.net/ii/profile.image/272923541897218-1442081451414_Q64/Roxanne-Parrott.jpg)
PDF) Giving Surveillance Capitalism a Makeover: Wearable Technology in the Fashion Industry and the Challenges for Privacy and Data Protection Law
![](https://i.ytimg.com/vi/iIfaQ_bp7kg/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AH-CYAC0AWKAgwIABABGH8gHygTMA8=&rs=AOn4CLBB4vKHrtwE8GLssPkeCGQIFp9Uow)
Farfetch is making a case for luxury virtual try-on.
![](https://images.ctfassets.net/17o2epk8ivh7/6LSedYraGOz0PeLcFLDDn8/2364a308962d539fdfc47ad3e4c297f1/3840X2160_Online_shoppingtrends.jpg)
11 Online Shopping Trends Shaping Ecommerce in 2023
Carol Hilsum on LinkedIn: Farfetch is making a case for luxury