Knix's $320 million sale to Essity marks one of Canada's largest

Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

Canadian underwear brand Knix sells majority stake in $410-million deal - The Globe and Mail

Canadian leakproof apparel maker Knix sells majority stake to Essity of Sweden

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Canadian underwear brand Knix sells majority stake in $410-million deal - The Globe and Mail

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Joanna Griffiths (@joannaknix) • Instagram photos and videos

KNIX exit: Women's intimates' brand sells majority stake for $320M

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Joanna Griffiths (@jogriffiths) / X

Joanna Griffiths (@joannaknix) • Instagram photos and videos

Canadian underwear brand Knix sells majority stake in $410-million deal - The Globe and Mail

Davit Akman🎗️🇮🇱 - Cassels Brock & Blackwell LLP