BringBackTheBees: Why Buzz is missing from the Honey Nut Cheerios box

The brand is using its mascot to draw attention to #BringBackTheBees, a campaign aimed at boosting the global bee populations.

Cheerios takes mascot off boxes to raise bee awareness

Nature expert has concerns about Cheerios' plan to bring back the bees

Why Is The Honey Nute Cheerios Bee Missing From The Box?

29, April, 2018

Honey Nut Cheerios BuzzBee Save The Bees Box Change

First-Time Beekeepers Tell All - Rooted Magazine

Cheerios is giving away seeds to help save the bees

Honet Nut Cheerios Box Change - Bring Back the Bees

The reason why the bee is missing on the Honey Nut Cheerios box is upsettingHelloGiggles

The Marketing Magic Behind Killing Your Mascot and Bringing It Back, by Parnika Sharma

The Heartbreaking Reason You Won't See A Bee On Honey Nut Cheerios Boxes Anymore

Honey Nut Cheerios vs. Honey Bunches of Oats. Who you got? Pick your c, Cereal

Cheerios Pulls Honey Nut Cheerios Mascot in Environmental Protest