Comparison of Lululemon's discounts with other brands [7].

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55707 PDFs Review articles in MARKETING STRATEGY

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93761 PDFs Review articles in MARKETING COMMUNICATION

Path diagram of Model 1. ∗∗ indicates the significance level at 1%.

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95866 PDFs Review articles in QUALITY CONTROL

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Comparison of Lululemon's discounts with other brands [7].

95866 PDFs Review articles in QUALITY CONTROL

95866 PDFs Review articles in QUALITY CONTROL

93761 PDFs Review articles in MARKETING COMMUNICATION