Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity
5 marketing lessons from Victoria's Secret rebrand
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen
RESEARCH REPORT ASSIGNMENT - GROUP 14 (1) (docx) - CliffsNotes
Victoria's Secret's CEO said the company was accused of 'scorching the earth' and 'spoiling' the brand after it ditched racy ads — but found the feedback was mostly from men
Victoria's Secret rebrand: What can we learn?, School of Performing Arts
Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss
The Brand Victoria's Secret. Does the Brand Need a Makeover? - GRIN
Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop
Victoria's Secret attempts to revitalize brand. Too little, too late?
Victoria's Secret Continues Transformation With Launch Of New Partnerships To Positively Impact The Lives Of Women