Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity

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5 marketing lessons from Victoria's Secret rebrand

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

RESEARCH REPORT ASSIGNMENT - GROUP 14 (1) (docx) - CliffsNotes

Victoria's Secret's CEO said the company was accused of 'scorching the earth' and 'spoiling' the brand after it ditched racy ads — but found the feedback was mostly from men

Victoria's Secret rebrand: What can we learn?, School of Performing Arts

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

The Brand Victoria's Secret. Does the Brand Need a Makeover? - GRIN

Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop

Victoria's Secret attempts to revitalize brand. Too little, too late?

Victoria's Secret Continues Transformation With Launch Of New Partnerships To Positively Impact The Lives Of Women