An extension of the brand': Inside Peloton's apparel ambitions
![](https://www.glossy.co/wp-content/uploads/sites/4/2020/01/Peloton.jpg)
Peloton is placing a bigger emphasis on its retail and apparel offerings. The athletic brand, known most widely for its stationary bikes and workout classes, released a collection of men’s and women’s apparel on January 15 in collaboration with Gap subsidiaries Hill City and Athleta. Peloton vp of apparel Jill Foley said it's part of the company’s larger strategy to grow the apparel side of its business.
![](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2022/01/931/523/Peloton-Bike.jpg?ve=1&tl=1)
Peloton, partner to sell fitness equipment, clothing
![](https://www.glossy.co/wp-content/uploads/sites/4/2020/12/Larroude23544copy_2000x.jpg?w=360&h=202&crop=1)
Larroude23544copy_2000x.jpg?w=360&h=202&crop=1
Peloton internal docs show it slashed 2022 sales goals for apparel
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7f4c82f-ed87-46d6-a288-b9aebf1086f9_2664x1026.png)
Peloton: The Roadmap To 100 Million Subscribers
![](https://www.glossy.co/wp-content/uploads/sites/4/2020/01/Peloton.jpg)
An extension of the brand': Inside Peloton's apparel ambitions
![](https://www.sec.gov/Archives/edgar/data/1639825/000119312522268382/g404757g02a01.jpg)
DEF 14A
![](https://www.glossy.co/wp-content/uploads/sites/4/2020/02/Tarang-Amin_1280x400.jpg?w=360&h=202&crop=1)
Tarang-Amin_1280x400.jpg?w=360&h=202&crop=1
![](https://www.shape.com/thmb/bFQKyGYIkro8VtVNPuPctP90vS0=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/5-Peloton-Apparel-Product-2000-455c93e48c784ed8a4c4287844306a71.jpg)
Peloton Launched Its Own Apparel Brand and You're Going to Want
![](https://oxygen-consulting.co.uk/wp-content/uploads/2022/01/NY_-_Bike_Hero_Desktop-1280x1065.png)
Peloton rides into post-pandemic challenges
![](https://apparel.onepeloton.com/cdn/shop/files/PSNYCOTTONCREWNECKSHORTSLEEVE103-BLACK-size-XS-size-S-size-M-size-L-size-XL-size-XXL-6-Detail_576x.jpg?v=1711465977)
New Arrivals – Peloton Apparel US
![](https://apparel.onepeloton.com/cdn/shop/files/PSNYCADENTSTRAPPYELEVATEBRA167-BLACK-size-XS-size-S-size-M-size-L-size-XL-size-XXL-5-Detail_576x.jpg?v=1711464223)
New Arrivals – Peloton Apparel US