Giant inflatable boobs are popping up over London to encourage us to talk about breastfeeding

They are part of the #Freethefeed from Elvie, a techonology company that specilaises in products for women.

These Huge Inflatable Breasts Were Displayed All Over London to Normalize Public Breastfeeding

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giant inflatable breast tops london building

Guildhall Square in Salisbury erects its own giant inflatable boob

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Here's Why a Huge Inflatable Breast Is on a London Building

Stand up to Facebook Medical Artist Campaign

Revealed: All the bizarre and discontinued Mattel dolls from Sugar Daddy Ken to a Barbie with inflatable breasts