Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

Playtex 1990s Print Advertisement 1993 Secrets Bra Panties

Brand history

New Collection of Lingerie and bra

Vintage Playtex Bra Normecore Wacoal Retro Bra Inspired

New Collection of Lingerie and bra

1954 vintage brassiere Ad , Playtex Living Bras 043018

New Collection: Lingerie and bras

Brand history

Wonderbra creates new marketing role for Julia Nolan

Playtex - Wikiwand