Virtual-physical' dynamic giving rise to customer-centric digital transformation in retail, Commentary
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Ricardo Belmar, InfoVista senior director, global enterprise marketing, maps out why retail IT teams must have needed data and insight to keep digital in-store experiences running at peak performance and how best to make that happen.
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What is digital transformation?
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Digital marketing - Wikipedia
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What Is Digital Transformation? 2023 Overview & Examples
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The impact of digital transformation on the retailing value chain - ScienceDirect
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Digital transformation: A review and research agenda - ScienceDirect
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How to achieve customer-centricity in your digital transformation (Part 2), by Razi Chaudhry
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What is Centric PLM?
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Why Digital Transformation Is Vital For Customer Experience
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Digital transformation in business and management research: An overview of the current status quo - ScienceDirect
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Retail technologies that enhance the customer experience: a practitioner-centred approach
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11 Real-Life Digital Transformation Examples That Inspire