Virtual-physical' dynamic giving rise to customer-centric digital transformation in retail, Commentary

$ 6.99

4.7
(359)
In stock
Description

Ricardo Belmar, InfoVista senior director, global enterprise marketing, maps out why retail IT teams must have needed data and insight to keep digital in-store experiences running at peak performance and how best to make that happen.

What is digital transformation?

Digital marketing - Wikipedia

What Is Digital Transformation? 2023 Overview & Examples

The impact of digital transformation on the retailing value chain - ScienceDirect

Digital transformation: A review and research agenda - ScienceDirect

How to achieve customer-centricity in your digital transformation (Part 2), by Razi Chaudhry

What is Centric PLM?

Why Digital Transformation Is Vital For Customer Experience

Digital transformation in business and management research: An overview of the current status quo - ScienceDirect

Retail technologies that enhance the customer experience: a practitioner-centred approach

11 Real-Life Digital Transformation Examples That Inspire