Honey Badger's Bachelor fame sees Tradie underwear sales rocket

Sales in the underwear brand Tradie spiked by double-digit figures when its ambassador was revealed as Ten's next Bachelor. AdNews speaks to the brand's founder to find out more.

TRADIE Trunks Advert featuring Nick 'Honey Badger' Cummins

TRADIE UNDERWEAR ZERO BIKINI AD - Featuring Danielle Scott and

Nick 'The Honey Badger' Cummins caught up in TRADIE undies legal

PRESS RELEASE: TRADIE BAMBOO NO CHAFE - Blog

Nick 'The Honey Badger' Cummins caught up in TRADIE undies legal

The Bachelor's 'clingy' Jarrod stars in new Heinz ad - AdNews

TV ad: Tradie: So much nature

Nick 'Honey Badger' Cummins & Danielle Scott - Tradie Underwear

Nick 'The Honey Badger' Cummins arrives back in Sydney from Melbourne