Will 's Private Labels Squeeze Out Smaller Brands

is aggressively expanding both the number of private label goods it sells and the product categories it offers. Besides dominating online sales, is the source of over 50 percent of all online product searches, surpassing Google. 's private label strategy is simple.

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History Shows How Private Labels and Self-Preferencing Help Consumers

Private labels can be more powerful and profitable than classic brands, enabling richer experiences and faster

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