Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.

Victoria's Secret Finally Rebranded, But Is It Too Late?, by Joanna Henderson, The Bad Influence

Albachiara Women and Sport: the other half of the sky. - Albachiara

Albachiara Women and Sport: the other half of the sky. - Albachiara

Victoria's Secret Is Trying a New Look. Can Customers Be Convinced? - WSJ

Fashion Archives, Page 2 of 4

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Fashion Archives, Page 2 of 4

Victoria's Secret Went Woke, Went Broke And Now Wants To Bring Back 'Sexiness

Body Image Archives, Page 3 of 22

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Don't be fooled by Victoria's Secret's feminist rebrand