Superdry sells south Asian intellectual property in deal with
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UK fashion retailer signs partnership with conglomerate for brand assets in India, Sri Lanka and Bangladesh
YourStory az Instagramon: UK fashion retailer Superdry said it will sell its IP assets in South Asia to Reliance Retail for 40 million pounds (Rs 402 crore) through a joint venture. Superdry
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Euan Healy
![](https://e3.365dm.com/23/10/2048x1152/skynews-superdry-super-dry_6307652.jpg)
Superdry in talks with Indian giant Reliance to fashion £25m licensing deal, Business News
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Superdry sells South Asian IP assets to Reliance Retail
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![](https://www.just-style.com/wp-content/uploads/sites/27/2023/10/shutterstock_1657760434.jpg)
Superdry sells South Asia IP to Reliance Brands for £40m
![](https://etimg.etb2bimg.com/thumb/msid-104153831,imgsize-17868,width-1200,height=765,overlay-etretail/apparel-fashion/apparel/uks-superdry-to-sell-s-asia-ip-assets-to-indias-reliance-retail-for-48-mln.jpg)
UK's Superdry to sell S.Asia IP assets to India's Reliance Retail for $48 mln, ET Retail
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Superdry to accelerate growth in India with Reliance Brands
![](https://www.inventiva.co.in/wp-content/uploads/2023/10/Superdry-India.jpg)
Reliance UK Enters Joint Venture With Superdry Plc For Intellectual Property Rights For £40 Million In India, Sri Lanka, And Bangladesh - Inventiva
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Superdry hit by sales drop but margins improve
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