We Speak to Marco Hüsges — CEO & Founder of the emoji company - emoji® – The Iconic Brand
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Marco can you tell us a little about your ongoing brand development and protection of your character library and also your new 3D and augmented reality advancement? The emoji company is the owner of the emoji® trademark in 100+ jurisdictions all over the world and developed the world´s largest library of protected emoji® brand icons and designs for licensing of any kind. Our team of designers that sits on 3 continents proactively creates new content and that of course also includes offering our content in other dimensions, such as in full 3D. This content mostly gets used for marketing campaigns and are ideal for the integration into social media campaigns, for advertisement or function as a base model for characters used in events, attractions or entertainment services such as augmented reality realizations. We have seen a number of high-profile collaborations with your brand including Kiss and BRITTO. Is this method something you will continue to pursue? Brand Collaborations are an efficient tool to add value if the strategic and creative thinking is aligned. In such a case the partnering brands can both benefit from increased awareness and a greater outreach. It allows us to create truly unique and innovative products and to address new target audiences and increase our market share and generate additional revenue. We are generally open in considering high profile collaborations if they make sense. You launched your first collectable/loyalty program with Aldi in Germany last year. How did this perform? The program was launched in Q3/2019 and was a simultaneous program with both Aldi Süd and Aldi Nord for the German speaking market. It contained 24 collectible emoji® toy collectibles and the option to purchase a collector’s box in the stores. For every € 15 purchase price the consumer received one collectible toy. The program has received a fantastic perception and was supported by a massive marketing campaign throughout all social media channels, by print and outdoor advertisement and by a tremendous TV campaign. How is the U.S. market for you? The U.S. market historically is a strong market for our brand. We have a great existing licensing roster that includes partnerships with leading firms such as ACCO Brands (Calendars, Alcove Brands (Health & Vitamins); ASO (First Aid), Bendon (publishing), Bentex Group ( Toddler Apparel )Centric Brands (sleepwear), DanDee International (Seasonal & Non-Seasonal Toys, Collectibles, Home Décor, Pet and Baby Products), David’s Textiles (fabric), Decopac (cake decorating), Fabpops (Mobile Accessories), Gotta Love It (apparel), Handcraft Manufacturing Corp. ( Children´s Underwear ), Isaac Morris, LTD (Apparel); Jay Franco (domestics), Paramount Brands (fragrance), RedBubble (Fan Art/E-Commerce); Running Press (publishing), Strikeforce Bowling (bowling), Success Promotions (promotional products and emoji “Attitude” bobble.), ( Townley (HBA), Trends International, LLC- Posters and Stickers, Unique (partyware), Unitrex SpaRoom (Automotive Air Fresheners), World Tech Toys (toys), and ZAK! Design (Dinnerware, Drinkware and Food Storage). For 2020 there are some exciting new partnerships coming from the US with a global impact which we will be able to announce in the next months. The evolution of the emoji brand has been very steady, most of your foundation partners continue to grow with you so what’s the secret? It Is true that both the development and the growth of the brand has been very steady since its launch. From a management and company perspective we like to maintain partnerships and to foster them, we are a highly service driven company that listens to the demands of its licensees and rapidly adapts to the requirements of a fast-changing consumer goods markets. Beyond that the emoji® brand is the perfect brand to communicate with and it allows our partners to convey crystal clear consumer messages in the most fun and expressive way. Finally the brand has a true family potential and is beloved by a universal target audience of any gender and any age demographic which makes the brand suitable for everyone. Can you give us one or two trends for the emoji® brand for 2020? Throughout 2020 will see some great campaigns and partnerships with existing and new clients. There will be multiple loyalty campaigns around the globe as well as significant DTR programs with leading retailers in multiple territories. There will be global fashion collaborations and a variety of new products such as emoji® shaped vitamins. It will be another exciting year for the brand and the emoji company.
![](https://www.buggreport.com.au/wp-content/uploads/2020/02/emoji-logo.png)
We Speak to Marco Hüsges — CEO & Founder of the emoji company
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We Speak to Marco Hüsges — CEO & Founder of the emoji company - emoji® – The Iconic Brand
![](https://www.buggreport.com.au/wp-content/uploads/2019/09/marco_huesges.png)
We Interview Marco Hüsges, CEO & Founder of The Emoji Company
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We Interview Marco Hüsges, CEO & Founder of The Emoji Company
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