Step One shares: Greg Taylor says bright underwear colours like

The online underwear group had a horror 2022, but CEO Greg Taylor turned things around thanks to brightly coloured underwear and dialling back US growth plans.

Step One underwear: Australian underwear brand prevents chafing and one sells every eight seconds

Step One - The Story by Founder Greg Taylor

How the colours of your UNDERWEAR can boost your mood control your life

Step One founder Greg Taylor on boxers, business and big ideas

Aussie men go seven year itch with undies

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

Greg Taylor from Step One: Don't Suffer In Your Jocks

Step One takes Big and Tall underwear a few steps further! - Bear World Magazine

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

Step One - The Story by Founder Greg Taylor

Step One - The Story by Founder Greg Taylor

Step One Big & Tall Underwear Puts A Focus On Fit

Geordie Shore's Gaz Beadle leaves NOTHING to the imagination as he poses for new underwear shots

Step One underwear: Australian underwear brand prevents chafing and one sells every eight seconds

Brokers line up for undies maker Step One's float