Forever 21 brand to shed image of 'fast fashion' as it returns to
![](https://p.potaufeu.asahi.com/3985-p/picture/27421533/5f8815dd6148b326aaae5288faa32b26.jpg)
U.S. fashion chain Forever 21 re-entered the Japanese market on Feb. 21 with plans to reinvent itself after pulling out of the country four years ago amid criticism and competition from internet shopping.
Shein: the Chinese company storming the world of fast fashion
![](https://p.potaufeu.asahi.com/7a0d-p/picture/27644095/285e3e30aa5cb0a15d6efa83a4a17ba0.jpg)
H&M takes another run at Ginza presence with new shop The Asahi Shimbun: Breaking News, Japan News and Analysis
![](https://tii.imgix.net/production/articles/11535/56553ed5-1625-493d-a733-b42f8def6374.png?fm=jpeg&auto=compress&w=1600&h=900)
How Shein Decided to Partner With Rival Forever 21 — The Information, forever 21
![](https://p.potaufeu.asahi.com/a873-p/picture/21823296/4c7790ff81b2244de3265181ab441240.jpg)
Forever 21 brand to shed image of 'fast fashion' as it returns to
![](https://retailrestaurantfb.com/wp-content/uploads/2020/10/forever21.jpg)
Forever 21 Plans to Open 14 New Stores in U.S. - Retail, forever 21 fotos
![](https://p.potaufeu.asahi.com/d8fd-p/picture/27644094/50ab15e437c2fae77107eba3fe27f5cc.jpg)
H&M takes another run at Ginza presence with new shop The Asahi Shimbun: Breaking News, Japan News and Analysis
![](https://perfectsourcing.net/wp-content/uploads/2019/10/img_Page_20_Image_0002.jpg)
FAST FASHION GIANT FOREVER 21 FISSLES DOWN - Perfect Sourcing
![](https://dims.apnews.com/dims4/default/fa1a0ed/2147483647/strip/true/crop/3000x2000+0+0/resize/599x399!/quality/90/?url=https%3A%2F%2Fstorage.googleapis.com%2Fafs-prod%2Fmedia%2Fab202eb1c2974c75acadac83e4d137e7%2F3000.jpeg)
Forever 21 bankruptcy reflects teens' new shopping behavior
Relógio Magnum Quality Quartz, Relógio Masculino Magnum Usado 25695230
![](https://www.marketplace.org/wp-content/uploads/2023/07/GettyImages-1252658455.jpg?fit=5568%2C3712&w=1200)
The dirty side of the fast-fashion business - Marketplace
![](https://assets.change.org/photos/5/ov/cx/sxoVCXzZOfzNPqX-800x450-noPad.jpg?1558579975)
Shein's deal with Forever 21 lays the groundwork for its, forever 21
![](https://www.japantimes.co.jp/uploads/imported_images/uploads/2023/02/np_file_211765.jpeg)
After bankruptcy, fast-fashion brand Forever 21 plans upscale
![](https://bloximages.newyork1.vip.townnews.com/the-standard.org/content/tncms/assets/v3/editorial/9/1b/91bac8f8-f46c-11e9-bcd5-ef57a5342c4d/5dae5d7307e49.image.jpg?resize=400%2C267)
Is fast fashion dying? Forever 21 files for bankruptcy