Gap's Athleta brand signs sponsorship deal with Olympian Allyson Felix
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Athleta, Gap's athletic-wear brand for women most akin to Lululemon, has a new strategy to win more shoppers: sponsored athletes. It strikes a deal with Olympic track star Allyson Felix.
Athleta, Gap's athletic-wear brand for women most akin to Lululemon, has a new strategy to win more shoppers: sponsored athletes. It strikes a deal with Olympic track star Allyson Felix.
![](https://image.cnbcfm.com/api/v1/image/106048974-1564515772181rtx716ou.jpg?v=1564515908)
Gap's Athleta brand signs sponsorship deal with Olympian Allyson Felix
![](https://image.cnbcfm.com/api/v1/image/105791900-gapthumb.jpg?v=1552507466&w=750&h=422&vtcrop=y)
Gap's Athleta brand signs sponsorship deal with Olympian Allyson Felix