Still disrupting: Vetements's Gvasalia says Paris show to be “real life fashion” during couture

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Guram Gvasalia, the creative director of the Zurich-based fashion house, tells Vogue Business why he’s staging his first physical show for Vetements during couture week and how Vetements and Vtmnts are differentiating.

Still disrupting: Vetements's Gvasalia says Paris show to be “real life fashion” during couture

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Still disrupting: Vetements's Gvasalia says Paris show to be “real life fashion” during couture

Discount activity VETEMENTS CREATIVE DIRECTOR GURAM GVASALIA SPEAKS ON HIS INSPIRATION BEHIND THE SS23 SHOW - Numéro Netherlands, vetements creative director

Fashion Companies: News, Insights & More, Vogue Business, Page 23

Haute Couture Vogue Business

Discount activity VETEMENTS CREATIVE DIRECTOR GURAM GVASALIA SPEAKS ON HIS INSPIRATION BEHIND THE SS23 SHOW - Numéro Netherlands, vetements creative director

Fashion Companies: News, Insights & More, Vogue Business, Page 23

Fashion News, Industry Trends & More, Vogue Business, Page 30