The 50+ age group is still a grey area for brands
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/743/cached.offlinehbpl.hbpl.co.uk/news/OMC/sunlife-20170331022113844.jpg)
The over-50s are living longer and growing richer yet continue to be neglected by advertisers.
![](https://assets.vogue.com/photos/61896019849a29444a5d9206/master/w_2560%2Cc_limit/GettyImages-1350990818.jpg)
The Cast of “Sex and the City” Opens Up About Aging
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/sunlife-20170331022113844.jpg)
The 50+ age group is still a grey area for brands
Watch Your Attitude: Why brands can't afford to ignore the over-50s age demographic any
![](https://www.hubspot.com/hubfs/272_Social-Media-Demographics.webp)
70+ Social Media Demographics for Marketers in 2024
![](https://s.wsj.net/public/resources/images/OB-EP190_BABoom_NS_20091003001430.gif)
Boomer Consumer - Barron's
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/ded-20170517105849169.jpg)
The 50+ age group is still a grey area for brands
![](https://assets.vogue.com/photos/654e8e7bde8f36569f0ca942/4:3/w_1000,h_750,c_limit/makeup%20for%20women%2050+%20site.jpeg)
The Best Makeup for Women Over 50: A Guide From Beauty Experts
![](https://www.loreal-paris.co.uk/-/media/project/loreal/brand-sites/oap/emea/uk/uk-local-content/articles/hair-articles/2000x900_how-to-dye-your-hair-silver-or-grey.jpg)
How To Dye Your Hair Silver Or Grey At Home
![](https://imageio.forbes.com/specials-images/imageserve/62167c998dbb48eab09cf143/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
These Six Brands Know Women Still Have Style After 50
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/743/cached.offlinehbpl.hbpl.co.uk/news/OMC/sunlife-20170331022113844.jpg)
The 50+ age group is still a grey area for brands
![](https://cache.afluencer.com/wp-content/uploads/monicacesarato-1024x834.jpg)
43 Influencers Over 50 Making an Impact on Social Media
![](https://corpgov.law.harvard.edu/wp-content/uploads/2018/04/blogbody-3.20-least-prevalent-board-skills-by-age-group.png)
How Board Skills Vary by Director Age Groups
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/past-20161201094806637.jpg)
The 50+ age group is still a grey area for brands