The history of Nike's Just Do It slogan – Creative review

Whether you view it as an inspirational rallying cry or a bullying command, the Just Do It slogan is hard to avoid in modern life.

The Story Behind Nike's 'Just Do It' Slogan

The story behind the Nike slogan “Just Do It”

HISTORY's Moment in Media: The Rise of Nike's Just Do It Tagline

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How Nike's Just Do It Slogan Turned the Brand Into a Household Name

Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post

Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR

Just Do It Right: Analyzing Nike's Timeless Marketing Strategies