Gap is still struggling to establish a fresh rebrand identity
Despite investments ranging from NFTs to buzzy collaborations, mall stalwart Gap hasn't been able to rebrand at scale.
New VOC programs, change management, visual identity support
Gap's Failure Wasn't the Logo - Baekdal
Learning from the Gap Logo Redesign Fail - The Branding Journal
Gap's Logo Change - Marketing Campaign Fails #4
Rebranding: The Gap
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A Serious Communition Gap in the New GAP Logo
Rebranding Strategy: Your Guide To A Successful Rebrand
Learning from the Gap Logo Redesign Fail - The Branding Journal
10 Of The Most Transformative Rebranding Examples.
How do you rebrand a company? - The PickFu blog